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Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams, by Evan Baehr, Evan Loomis
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“Anyone who comes to pitch on Shark Tank should read this book first!”
—Barbara Corcoran, ABC's Shark Tank
“I have seen literally thousands of companies trying to raise capital and know that a great pitch deck is critical. This book gives you the playbook for creating yours.”
—Naval Ravikant, cofounder and CEO, AngelList
“I raised twice the amount of money I set out to in a mere five weeks. I’m naming my firstborn child after the Evans.”
—Slava Menn, cofounder and CEO, Fortified Bicycle
HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS?
Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground.
Over the last 3 years, entrepreneurs Evan Loomis and Evan Baehr have raised $45 million for their own ventures, including the second largest round on the fundraising platform AngelList. In Get Backed, they show you exactly what they and dozens of others did to raise money—even the mistakes they made—while sharing the secrets of the world’s best storytellers, fundraisers, and startup accelerators. They’ll also teach you how to use “the friendship loop”, a step-by-step process that can be used to initiate and build relationships with anyone, from investors to potential cofounders. And, most of all, they’ll help you create a pitch deck, building on the real-life examples of 15 ventures that have raised over $150 million.
What’s in the book?
• The original pitch decks and fundraising strategies of 15 ventures that raised over $150 million
• Email scripts that will get you a meeting with angel investors, venture capitalists, and potential board members
• Pitching exercises developed by startup talent beds like Stanford University’s d.school and Techstars
• A breakdown of the 10 essential pitch deck slides, how to create them, and what questions you should answer with each
• An overview of the 5 main funding sources for startups, the pros and cons of each, and who the big players are
• A crash-course in visual and presentation design that will make any deck beautiful
• Templates for 4 stories every entrepreneur should know how to tell
• The story of one entrepreneur who showed up in Silicon Valley with no network and six months later had investments from Fred Anderson, Bono, and Peter Thiel
Get Backed will show you exactly what it takes to get funded and will give you the tools to make any idea a reality.
- Sales Rank: #73156 in eBooks
- Published on: 2015-10-27
- Released on: 2015-10-27
- Format: Kindle eBook
Review
ADVANCE PRAISE for Get Backed:
“Telling the right story in a compelling way is the key to connecting with your audience. In Get Backed, Evan Baehr and Evan Loomis show how to craft your message to build the relationships that will sustain your business (and maybe your life too).”
—Nancy Duarte, CEO, Duarte Design; author, slide:ology and HBR Guide to Persuasive Presentations
“When entrepreneurs start with just a dream, they need a great story to grab investors’ attention. Get Backed shows how to turn a pitch deck into the stuff of legends.”
—Thomas R. Eisenmann, Howard H. Stevenson Professor of Business Administration, Harvard Business School
“When I gave my first pitch as founder of 3Com, Steve Jobs insisted I buy an Apple II to run VisiCalc to produce my pre-PowerPoint 35mm deck! Needless to say, things have come a long way since then. For the modern era, Get Backed is the definitive guide for crafting your pitch and raising capital for your venture.”
—Bob Metcalfe, cofounder, 3Com
“Get Backed is the essential guide to launching a company—not only raising money, but also raising relationships. If you’re a founder or an entrepreneur, this book has the tools you need to succeed.”
—Adam Grant, Professor of Management, the Wharton School; New York Times bestselling author, Give and Take
“This book delivers completely new and refreshing ideas on how to raise money and build genuine relationships with investors.”
—David Cohen, cofounder and Managing Partner, Techstars
“The best way to solve the world’s most pressing problems is to start a company. This book shows you how.”
—John Mackey, cofounder and Co-CEO, Whole Foods Market; coauthor, Conscious Capitalism
“The ability to get a startup funded is a crucial test for a founder. It pulls together all of the larger requirements of the job—crafting a clear vision, laying out a clear execution path, and cultivating relationships above money. Evan Baehr and Evan Loomis have created a field guide to help the best founders get the funding they deserve for their disruptive ideas.”
—Mike Maples Jr., cofounder and Partner, Floodgate; investor, Twitter
“Even the best business plan will fail if you can’t pitch it well. Read this book to make sure you can.”
—Blake Masters, cofounder, Judicata; coauthor (with Peter Thiel), Zero to One
“Successful companies grow out of strong communities. This guide helps you raise friends, partners, and investors—the ultimate community to make your venture succeed.”
—Tommy Leep, Chief Connector, Rothenberg Ventures
“Founders envision how the world can be different—and invite others to join that vision by telling stories of hope, failure, triumph, and a better future. Get Backed is the definitive primer on how founders ought to tell these stories.”
—James K. A. Smith, Professor of Philosophy, Calvin College; author, Desiring the Kingdom
“Finally, a book by people who have actually done it! Get Backed is a staple for any startup library. It was our handbook for raising capital for our venture—and it will do the same for you!”
—Laura and Ben Harrison, cofounders, Jonas Paul Eyewear
About the Author
Evan Baehr is the cofounder of Able, a tech company committed to growing the “fortune five million” small businesses around the United States with collaborative, low-interest loans. He’s worked at the White House, a hedge fund, and Facebook and is a graduate of Princeton, Yale, and Harvard Business School.
Evan Loomis loves helping startups launch and raise capital, mentoring entrepreneurs through Techstars and Praxis. He heads up Corporate Strategy at Corinthian Health Services, and is the Founder of Tradecraft, a venture fund and consultancy for high growth businesses. His first startup was TreeHouse, a first-of-its-kind home improvement store specializing in performance and design. Evan also cofounded a national angel investment group called Wedgwood Circle. Evan got his start on Wall Street after graduating from Texas A&M University. He lives in Austin, Texas with his wife, Brandi, and their son, Ward.
Most helpful customer reviews
20 of 21 people found the following review helpful.
The Bible for Entrepreneurs Raising Money
By Charlie Hoehn
[[VIDEOID:750f991806b550267a57489dd3b94a7b]] Is there a formula for raising a million dollars? This is the question that Evan Baehr and Evan Loomis tackle in their debut book, an insider’s manual for entrepreneurs who want to raise a ton of money — from startup founders, to small business owners, to Kickstarters.
Where this book truly shines is in the “Actual Pitch Decks” chapter (page 73). These decks have raised well over $100 million, and the founders' commentary makes it feel like you're reading a secret playbook for successful entrepreneurs. Why struggle for years in the trenches, trying to get your fledgling startup off the ground, when you can raise all the money (and friends) you need to prosper? After reading this book, it seems much easier (and wiser) to do the latter. One of the authors tells a personal story about how he raised over $2 million in a month for his idea. Not his business… his IDEA. I shudder to think of how many of my own ideas never got anywhere, simply because I didn’t know how to raise money. Now I know.
If you’re wondering how to take your Lean Startup to the next level, this book might just be the answer you're looking for.
11 of 11 people found the following review helpful.
This book could have saved me many months of tedious research and misunderstanding
By David B. Whittle
I'm an entrepreneur with a high-potential startup. In spite of my extensive professional background in public relations, communications, marketing, and public speaking, I've struggled with investor presentations. The enormous success I've had giving hundreds of audience presentations on cool technology did little to prepare me for the expectations of angels and VCs. Professional investors seemed to despise "the real me" and authentic style that I had used to win over audiences in 5 countries and 43 states.
During our fund-raising periods, I read and studied over a dozen books trying to better understand the seemingly inscrutable world of professional investors who were judging the investment opportunity I presented based on their experience with me and my pitch during a one-hour period. One lawyer I pitched told me he was "offended" by my deck, without giving me any details, even when asked. I looked at numerous pitches that had been used by successful companies to raise money. Those decks often seemed to contradict the advice given by investors in the books and blogs I'd read, which left me even more confused. Over the years, I had prepared over half a dozen major revisions and countless minor revisions on my deck.
My limited success, especially given the widespread enthusiasm for my company and ideas and the traction we had gotten in test after test, told me that I was clearly approaching investors with the wrong information and the wrong approach. Even after all my study, all of the feedback I'd gotten on my pitch, and all of my refinement and practice, I still felt unprepared to enter the "shark tank." The TV show just heightened my feeling that nobody could guess in advance what the sharks were looking for.
And then I read an early release digital copy of "Get Backed." Wow. My confusion was banished by the extraordinary clarity of insight this book delivered on every single page. It was as if I was getting personalized tutoring from a team of entrepreneurs and investors working together to clear up my misconceptions, offer me careful explanations from successful real-life decks, tell me exactly what they're looking for and why, tell me what I had been doing wrong, provide me with the numbers about the relative success of each real-life deck and company used as examples, and transform my paradigm back to the relationship-based, win-win thinking that I had jettisoned in my own misunderstanding and misjudgment of investors.
Full disclosure: I solicited the publisher's PR reps for a copy of the book itself when it came out and promised them I would write a review. Since my startup fixes the problem of fake reviews, I'll state categorically that getting a free copy of anything has no influence on my reviews except to the extent that I'm more likely to give it a fair trial and write an Amazon review (positive or negative) than something I pay for. But in this case, I would have written this enthusiastic review anyway, because I love recommending things that have helped me so significantly that I can be confident that my review might be able to help others.
So I'm currently on my 2nd reading of this book, building my deck from scratch was I read - this time, feeling fully informed about not only the "what-to-do" but also the "why-you-should-do-it" that makes all the difference. I have every confidence that our efforts will finally see the success with investors to match our success with the market.
I can't recommend this book highly enough. In my experience, it stands head and shoulders above the rest - and many of them were very good. This one is, quite simply, everything you need to know about getting whatever funding your startup is qualified to get.
10 of 11 people found the following review helpful.
Wonderful Book
By Brooke Stoddard
Baehr and Loomis break down the essentials of pitching in this excellent field guide to fundraising. In short, everything matters. If you already have passion and a story, why not raise your probability of success by focusing on details that often go overlooked? Slide color. Font size. E-mail length. Elevator pitch. Feedback. The techniques recommended by Baehr and Loomis have not only worked for them; they have been effective for many entrepreneurs who graciously published their pitch decks in this book.
Not merely relevant to entrepreneurs, this book taught me how to pitch more effectively in my own industry. The recommended exercises (i.e. Three-Act Play, One-Word Pitch) helped me to reframe my pitch into a concise message that is both passionate and human. Baehr and Loomis eloquently humanize their own stories in the Introduction, Acknowledgements, and Conclusion. Their book taught me that a concise, humanized pitch is not just good business; it is essential for building stronger relationships with all of the important people in your venture, including friends and family.
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